Bitget partners with LaLiga to become Official Crypto Sponsor in a multi million dollar deal
Leading cryptocurrency exchange Bitget has partnered with Laliga as its official crypto partner.
At Singapore's Token2049 event on Thursday, it was announced by the world's leading cryptocurrency exchange and Web3 company Bitget that the company has been named as the official cryptocurrency partner of LaLiga, the top football league in Spain, in certain regions.
Up close with #Bitget and @LaLigaEN at #TOKEN2049! 🎥✨
— Bitget (@bitgetglobal) September 19, 2024
Our CEO @GracyBitget, COO @usithetalk, and the legendary @MorientesNo9 shared incredible insights, kicking off an epic partnership between football and #crypto! ⚽️💥#BitgetxLALIGA #MakeItCount #EventwithBitget pic.twitter.com/IjWOheBhuO
The partnership represents Bitget's strategic entry into the sports market in Eastern, Southeast, and Latin America, the post added.
The multi-million dollar partnership supports the "Make It Count" philosophy, which holds that greatness can only be attained via tenacity and positive passion, and offers exclusive benefits to both Bitget and Laliga.
The Influence of Spain's La Liga on Legendary Football Players
Legendary football players such as Mbappé, Vinícius Jr., and Lewandowski currently grace the fields of LaLiga, which has a rich history of producing and drawing such talent. Through the partnership, Bitget will be able to take advantage of LaLiga's massive audience, while the football league will receive backing for comprehensive Web3 solutions.
Due to LALIGA's unwavering dedication to innovation, the company was a pioneer in the application of big data, AI, VR, and machine learning to improve performance analysis and game strategies. The LALIGA's cooperation with NFT companies demonstrates their openness to technological innovations, including cryptocurrency and blockchain.
LaLiga President Javier Tebas said LaLiga has prioritized innovation and digitalization over the past ten years.
The Expansion of Cryptocurrency and Web3 in the Sports Industry
Octavi Anoro, director of International at LaLiga, explaining why the partnership deal is important to LaLiga's global expansion, stated that LaLiga has a global fan base that is at the forefront of innovation, and this kind of agreement helps it to reach this type of audience in these key markets and emphasizes LaLiga shared values.
LALIGA's forward-thinking strategy fits in with Bitget's mission to raise awareness of cryptocurrencies and provide safe access to them globally.
According to Bitget CEO Gracy Chen, "as the world of sports continues to embrace digital innovation, blockchain, cryptocurrency, and emerging technology are becoming integral to this transformation."
By collaborating with LALIGA, we can quicken the pace of cryptocurrency's expansion in the sports industry and open up new doors for both athletes and fans.
“We believe that this partnership will improve the experience for more than a billion people and pave the way for Web3 to be more widely adopted in emerging markets," Chen continued.
Bitget celebrates 6 years of steady growth in the industry
In September, Bitget will commemorate six years of steady expansion and ongoing improvement of its offerings.
"Make It Count" is based on a philosophy that has been supported by their prior partnerships and emphasizes tenacity, positive passion, and the notion that no progress is too small. In keeping with this, Bitget and LALIGA's partnership intends to investigate the relationship between cryptocurrencies and sports, with a focus on the adoption of Web3 and cryptocurrency in emerging markets.
This partnership demonstrates LALIGA's advancement in incorporating cryptocurrency into the sports sector and bolsters Bitget's expanding influence.
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