MoonPay Introduces Web3 Tool Platform to enhance Brands Digital Experience

MoonPay, the leading Web3 infrastructure company, today announced a significant expansion of its services as it introduces a new Web3 platform to enhance the digital experience for brands. 

What if your favorite brands could create authentic Web3 experiences that streamline crypto payments, innovate ticketing, and reward loyalty?

We want a future where that’s the standard.

So we built a platform that makes it possible. pic.twitter.com/6oO3wHve5u

— MoonPay 🟣 (@moonpay) May 28, 2024

According to an announcement on Tuesday, the company is launching a Web3 tool to assist brands in creating new experiences more quickly that maximize the benefits of digital ownership, including music, art, membership, events, commerce, and more, all while building user confidence and encouraging engagement. The platform is designed to help brands provide a less complex Web3 experience for customers, thereby boosting digital engagement.

“Among the many features of the new end-to-end, enterprise-grade Web3 platform are advanced token-gating, identity verification, tradable tickets that can be easily accessed through Apple or Google Wallet, and much more,” the company said in a statement. 

Ivan Soto-Wright, co-founder and CEO of MoonPay, stated that "the full potential of digital ownership can't be realized in today's fragmented Web3 landscape." Our company is dedicated to facilitating easy, valuable, and accessible digital ownership for all.

Web3 tools are already being used by well-known companies like Adidas to support ticketing, membership, customer engagement, tokenization, and commerce. According to MoonPay the platform hopes to transform the digital ownership market, which is projected to reach a value of more than $81 billion by 2032. 

MoonPay launched in 2019 is backed by venture firms such as Blossom Capital, Thrive Capital, Tiger Global, Coatue, and Paradigm with a focus on bridging fiat-to-crypto transactions with debit and credit cards.

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